Privacy Policy

Last Updated:  09-JAN-2025

Mount Wise Dental Practice (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website mountwisedental.co.uk and interact with our services.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy. Please read this document carefully to understand our views and practices regarding your personal data.

  1. Information We Collect

We may collect and process the following data:

  • Personal Identification Information: Name, email address, phone number, billing and shipping addresses.
  • Technical Data: IP address, browser type, device information, operating system, and website usage data such as pages visited and time spent on the site.
  • Communication Data: Information you provide when contacting us, such as support queries, feedback, or other forms of correspondence.
  1. How We Use Your Information

We use your personal information for the following purposes:

  • To Provide Our Services: We may use your personal data to fulfill orders, provide customer support, and deliver services that you request.
  • To Improve Our Website and Services: We analyse website usage data to enhance our services and improve the user experience.
  • To Communicate with You: We may send you promotional offers, updates, or other marketing communications, but only if you have opted in to receive such information.
  • To Process Payments: We may use payment information to process payments for products or services you purchase.
  • To Comply with Legal Obligations: We may process your data to comply with legal or regulatory requirements, including tax and accounting obligations.
  1. Legal Basis for Processing Your Personal Data

Under the UK GDPR, we rely on the following legal bases to process your personal information:

  • Contractual Necessity: We process personal data to fulfill contracts you enter into with us (e.g., processing orders or providing services).
  • Legitimate Interests: We process data based on our legitimate business interests, such as improving our services and marketing communications.
  • Consent: In cases where we rely on your consent to process your data (e.g., for marketing emails), you have the right to withdraw consent at any time.
  • Legal Obligation: We process personal data when required by law, such as to comply with tax or accounting obligations.
  1. How We Share Your Data

We may share your personal information with third parties in the following circumstances:

  • Service Providers: We may share your data with third-party service providers who assist in the operation of our website and services (e.g., payment processors, shipping companies, email service providers). These third parties will only use your data in accordance with our instructions and under the strictest confidentiality.
  • Legal and Regulatory Authorities: We may disclose your personal data to comply with legal obligations, protect our rights, or in the event of a legal dispute.
  • Business Transfers: In the event of a business transaction, such as a merger or acquisition, your personal data may be transferred as part of the deal. We will notify you of any such changes.
  1. Data Retention

We retain your personal data for no longer than is necessary for the purposes for which it was collected or as required by law. This may include retaining records for tax, accounting, or legal obligations.

If you would like to request that we delete your personal data, please contact us using the details provided below.

  1. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Access: You have the right to request a copy of the personal data we hold about you.
  • Rectification: You have the right to request corrections to any inaccurate or incomplete personal data we hold.
  • Erasure: You have the right to request the deletion of your personal data in certain circumstances.
  • Restriction: You have the right to request restrictions on the processing of your personal data.
  • Data Portability: You have the right to request a copy of your data in a structured, commonly used, and machine-readable format.
  • Objection to Processing: You have the right to object to the processing of your personal data, particularly if it is processed for direct marketing purposes.
  • Withdraw Consent: If we rely on consent to process your data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at [Contact Email] or use the contact information provided below.

  1. Security of Your Information

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect your information from unauthorised access, disclosure, alteration, or destruction.

However, please note that no method of transmitting data over the internet or electronic storage is completely secure, and while we strive to protect your personal information, we cannot guarantee its absolute security.

  1. Cookies

Our website uses cookies to enhance user experience and collect analytical data. Cookies are small files placed on your device to store information, such as preferences or login information.

You can control the use of cookies through your browser settings. However, please note that disabling cookies may affect the functionality of the website.

For more information, please refer to our Cookie Policy.

  1. International Transfers

Your personal data may be transferred and stored in countries outside the UK, including those that may not have the same level of data protection as the UK. We ensure that appropriate safeguards are in place to protect your data during such transfers.

  1. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party sites. We encourage you to read the privacy policies of any linked websites.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will update the “Last Updated” date at the top of the policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data.

  1. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Mount Wise Dental Practice
15a Cumberland Street
Mount Wise
Plymouth
PL1 4DX